NIL changed the game. But most athletes are still catching up to the playbook.

Here’s how you can stay ahead and turn your name, image, and likeness into lasting value:

1. Own Your Brand

Who are you outside the jersey? Define your voice. Align with your values. Be consistent across platforms.

2. Use the Right Tools

LockedInHQ helps you build a pro-level profile, create content, and even share your QR code with brands and fans.

3. Don’t Sleep on Social

TikTok. Instagram. X. Show up with purpose. Post highlights, behind-the-scenes, or grind moments. Let people buy into you, not just your stats.

4. Know Your Worth

Every partnership isn’t a win. Read contracts. Set boundaries. If it doesn’t align—don’t sign.

5. Tap into Community

Connect with other athletes. Learn from their deals, mistakes, and successes. LockedInHQ is building that space—come through.

Your grind is currency now. Spend it wisely.